Grand Opening of Sprinkles

I started my day with cherry and lemon cupcakes.

Bill & Giuliana Rancic were on hand to pass out cupcakes.

Fans of the LA-based chain Sprinkles were in line at 9:00am on Monday to recapture their coastal cupcake experience. Many people I talked to were happy to have Sprinkles in the neighborhood and declared the cupcakes as good as they remembered. In addition to tons of cupcakes, people also walked out of the shop with cupcake mixes, t-shirts, and even serving trays. My favorite add-ons were the single candles that could be purchased for birthdays.

There was a nice crowd for the Grand Opening, though I think some were there for a chance to meet Bill and Giuliana Rancic and the founder of Sprinkles, Candace Nelson. The Sprinkles Mobile was also parked out front. Though it wasn’t loaded with cupcakes today, staff were passing out Sprinkles buttons to eager fans.

The Sprinkles Mobile is cute all the way down to the hubcabs.

Like many, I was a bit skeptical that Chicago needed another cupcake spot. However, after trying the lemon and cherry cupcakes, I can see why they’re so well regarded. They were flavorful and moist and fruity thoughout. My only complaint was the signature dot on top was inedible on my cupcakes. Though honestly I’m not sure it was meant to be eaten.

I can’t wait to try the red velvet, which others in line raved about. Other intriguing flavors included ginger lemon, cinnamon sugar and chai latte. But I’ll have to plan ahead since not all flavors are available each day.

Have you been to Sprinkles? Planning to go? Let me know about your experience!

The Sprinkles store is easy to spot.

Sprinkles Cupcakes
50 E. Walton St.
Chicago, IL 60611
(312) 573-1600